Effective strategies for optimizing holiday mail ordering

For a business that is selling gifts either online or in store, the holidays are obviously the biggest time of year—particularly in the world of candy and sweet treats. It’s estimated that many companies do about 20 percent of their business during this busy time, even starting as early as September. So it’s helpful to optimize holiday mail ordering this time of year, especially for candy businesses like River Street Sweets•Savannah’s Candy Kitchen.

These products are often perishable, delicate, and need special attention when packaging for shipment. Candy is the perfect gift because when you think about it, who doesn’t love a sweet surprise? Here are some tips on getting your customers their special orders during the holidays.

Try to encourage updates

This will allow your customers to get their packages much faster. So if you can offer incentives to have them pick “overnight” or “2 business day” shipping by purchasing a certain amount of your product, it will arrive to the destination with less delay.

Have packages ready to go in the morning

Make sure that all your shipments are ready to go out first thing in the morning. All shipping services are fresher and more careful with morning shipments than they are at the end of the day.

Find the right packing material

Make sure that what you are packing your product with is the lightest packing material you have—that way you aren’t adding anything to the cost of the shipment from unnecessary packaging. The weight does make a big difference over time with shipping costs. Shave off as much excess as possible from light, clever packing material.

Be honest about shipping times

During peak holiday weeks, be honest with your customers about shipping times. If you aren’t sure it’s going to get to them on time, it’s better to be upfront about it rather than lose a customer later on because they are upset about a shipping time delay.

Using these tips, you can navigate the complicated holiday shipping system without too many catastrophes. Of course, you could also make it easy on yourself and order from River Street Sweets•Savannah’s Candy Kitchen—just remember to check the order-by dates at riverstreetcandykitchen.com if you’re hoping the sweets will arrive before the holidays!

 

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