If you’re considering becoming a confectionery franchise, you need to know what sets a candy franchise apart from other potential business investments. The magic of candy is, in many ways, that it can sell itself. Most products will stimulate the sense of sight when someone sees it. However, with candy and other sweets you can stimulate the sense of smell and taste. In fact, few other franchise opportunities allow you to offer out free samples to potential customers. The ability to capture the attention of not only their visual senses, but their taste and smell receptors, gives you a distinct advantage over all other business types.
Take Advantage Of The Senses
People window-shop. This has been going on for hundreds of years. There’s a reason why stores pay designers big money to craft window displays. It’s designed to attract the attention of customers passing buy and draw them in. However, this is completely dependent on visual stimulation. While you can place great looking sweet treats in a window display, it is your ability to attract the other senses that will draw customers in.
Having the door open on your store will send out tantalizing aromas of sugar, chocolate, and fresh made ice cream cones. This will help bring in customers. Once a guest is inside your store you’ve already increases your potential of making a sale.
However, there will be some who can fight the urge to see what’s making such a delicious smell. But chances are, they will not be able to turn down a free sample.
Everyone loves free stuff. So handing out free, freshly made chocolate or other sweets, can seal the deal and instantly draw the customers in. Ideally you’ll want to use something that is freshly made and matches the aroma they are already smelling.
You’ve already connected with their sense of sight and smell. The small free sample is enough to attract the sense of taste, which may be the last push you need to give to send them into your store.
Well Worth The Cost
Your product is the best form of advertising you have. Even if only one person ends up buying something from a full tray of samples you’ll be making money, spreading brand awareness, and creating a customer for life. It is also one of the main benefits of opting into a confectionery franchise. No other business type has a product like this that can sell itself to customers walking by.