If you’re thinking about opening a confectionery franchise, knowing how to market your products is a crucial part of your business planning. Here are 6 unique marketing tips for 2020 for your candy business.
1. Hand out samples
Give potential customers a taste of what you have to offer! Handing out candy samples, along with a business card, coupon or brochure, can generate interest. You can also get creative, sharing samples at amusement parks, carnivals, festivals, parades and other community gatherings.
2. Find the Foodies
Food fans are passionate about trying new flavors. Consider participating in local food festivals and community events, purchasing a booth and increasing your exposure. Give passersby a taste and special incentives. Farmers’ markets are another ideal spot to set up shop and give people the chance to give your products a try.
3. Attract foot traffic
Your candy shop is going to have passersby, whether it’s located in a mall or on Main Street. Make sure that potential customers strolling by your window see something to catch their eye. You can consider hiring a professional artist or local art student to paint colorful images in your windows. It’s also a great venue for calling attention to new products, specials or sales.
4. Become a Sponsor
Whether it’s a local youth sports team, a school event, a business mixer or a community celebration, sponsorship opportunities are ideal ways to boost your exposure. Sponsorship opportunities often come with special perks, such as access to attendee contact lists, priority exposure, free advertising and speaking portions of programs. Be sure to get the most out of your sponsorship dollars.
5. Focus on Holidays
If you’re a confectionery franchise, you have plenty of built-in sales and marketing opportunities. Holidays provide seasonal chances to roll out new candies specially tailored to celebrations. Religious observations, kid-centric holidays like Halloween and special occasions such as Mother’s Day and the Fourth of July are all great chances to help your customers get into the spirit.
6. Connect on social media
Your potential and repeat customers are on social media and your business should be too. That means making sure you have a presence on Facebook, Twitter, Instagram and other sites that appeal to your target audience.
River Street Sweets offers candy franchises with a proven brand, operations guidance and marketing support. Learn more about selling handmade Southern candies and other sweet treats in your very own business by contacting us today.