No matter how delicious the sweets are at your confectionery franchise, you’ll need to market your business in order to attract customers. How can you get the word out about the tasty treats your franchise offers? Keep the following ideas in mind when you’re working on a marketing plan for your business.
When customers come into your shop to buy candy or other treats, hand them a business card before they leave. Instead of a plain or standard business card, make sure yours stands out with a vivid color scheme or an eye-catching image. Set a holder filled with these cards at your counter and invite customers to take a few and hand them to family members or friends.
Being active on social media gives you an opportunity to reach a wider audience of potential customers for your confectionery franchise. You can post on a regular basis to let customers know about new treats your shop is offering or current sales or discounts that are available. Your social media account can also be used to post interesting articles or snippets of information on candies and other sweets, which can prompt comments from customers. This gives you a chance to engage with customers and build a rapport with them while letting them know more about your products.
Attending local events is an effective way to gain new customers in your area. Watch for upcoming fairs, food festivals or other relevant events that you can sign up to be part of. Set up a booth with samples of your best candy and other products for locals to try and have business cards handy to pass out at these events.
Tying marketing into upcoming holidays is a great way to encourage customers to visit your shop. Whether they’re looking for sweets for a holiday party or to give as gifts, let customers know which products are ideal for these occasions. If possible, offer gift basket arrangements or holiday party trays or platters.
If you’re looking into investing in a confectionery franchise, contact River Street Sweets. Our franchise opportunities give you a chance to delight customers in your area with homemade ice cream, candy and other sweets. When you buy one of our franchises, you have the advantage of being part of a company that has a well-known reputation for making world-class treats.