For small businesses, the COVID-19 pandemic has meant thinking creatively to engage customers and keep them curious, interested, safe and buying. Here are 6 tips for small-business success during the pandemic.
1. Increase Advertising
Now is not the time to be reducing your advertising and marketing budgets. As some areas reopen and others remain in a state of lockdown, it’s time to reinforce that you are open for business, providing a safe shopping environment and still providing excellent products.
2. Host Virtual Events
Some customers may continue to be wary about participating in in-person shopping. And other opportunities to engage with potential customers – festivals, farmers’ markets, fairs and conferences – are still virtual. There’s no reason why your business can’t host its own virtual event, too. It’s a great way to engage but returning and new customers.
3. Boost Social Media Presence
Social media is an ideal way to find and engage audiences. Make sure you consider your channels carefully. For many businesses, Facebook is an ideal channel on which to have a presence. But there are other options, too, including Instagram, Twitter, YouTube and LinkedIn. The beauty of using multiple channels is that you can repurpose content and cross-promote, driving people to your website.
4. Demonstrate Safety
Customers may not be fully ready to shop in person. That means you need to show the steps you are taking to ensure a safe shopping experience. Post your safety guidelines, photos of your employees wearing masks, and reassure people that they can have an enjoyable time in your shop without endangering their health and safety.
5. Engage Your Employees
Your employees are consumers, too. Be sure to ask them about ideas for helping to promote the business, keep customers feeling safe, and improving the in-store experience. Also be sure you are aware of their needs, worries and feelings during the pandemic, to help with retention and maintaining a positive company culture.
6. Connect on social media
This, too, shall pass. It’s important that as a leader and business owner, you exude a sense of confidence, clarity and hope during these challenging times. Being clear-headed and optimistic is going to help your employees and customers.
The coronavirus has thrown many small businesses for a loop. However, when it comes to opening a candy franchise, now is an ideal time to explore options and see the benefits of this unique business opportunity. To learn more about River Street Sweets franchise opportunities, contact us today.