Are you thinking about buying a confectionery franchise? As the holiday season arrives, confectionery retailers know it’s an ideal time to boost revenue and consumer loyalty.
Here are 5 tips for helping your confectionery franchise be merry in the holidays:
1. Create a Calendar
Defining “the holidays” and what promotions you want to run requires some careful planning. There are lots of “days” to consider and you should decide in which sales days you want to participate, including:
- Black Friday
- Small Business Saturday
- Cyber Monday
- Free Shipping Day
- Christmas Eve
- Christmas Day
- Boxing Day
- New Year’s Eve
- New Year’s Day
2. Think Early
Once you’ve determined your calendar, you need to work backward to make sure that your promotions are scheduled so that you can fulfill orders in time for special occasions. You’ll also need to schedule emails, social media, print media and online advertising so that you hit your customers with offers several times in the lead-up to the holidays.
Continue working backward for your customer acquisition strategy. A multichannel approach to acquiring new customers may include paid advertising on social channels such as Facebook and Instagram, paid search on Google and other search engines, and organic search engine optimization strategies.
3. Be Different
Know that all of the strategies for acquiring customers and making sales are ones that your closest competitors are likely also using. That’s why it’s imperative that you have a strategy that differentiates your confectionery franchise site from your competitors. Here are a few suggestions:
- Buy traffic well before Black Friday to build product awareness and prime your audience for holiday sales
- Focus on keywords and phrases that focus on intent, such as product-specific searches, “buy [PRODUCT],” “best [PRODUCT],” and “best deal on [PRODUCT]”
- Create customized offers for your confectionery products that bring customers in the door and online
4. Celebrate Loyalty
Be sure to make your existing customers feel special. Early discounts, special promos or refer-a-friend discounts help to boost your return business. Cultivating your existing relationships is a much easier, and less expensive, way to generate sales.
5. Segment Your Emails
Today’s savvy customers want a relationship with the brands they use. They expect brands to have a complete understanding of their products, interactions and needs. That means you need to segment your email marketing to target past behavior and desired future behavior.
River Street Sweets is a great franchise opportunity. Our popular lines of pralines, saltwater taffy, cakes, pies and gifts are a popular opportunity to own your own business. Learn more about our franchising opportunities by contacting us today.