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Summer Marketing Ideas for Your Candy or Ice Cream Franchise

on July 1, 2021

Summer is a great time to work on bringing more customers to your ice cream or candy franchise. The hotter weather makes ice cream a refreshing treat for customers. Gourmet candy, such as handmade caramel and saltwater taffy, offers a deliciously sweet treat for customers of all ages. The following marketing ideas can help boost your candy or ice cream franchise this summer.

Celebrate Fun Food Holidays

Several fun food holidays are coming up in July and August. You can market certain treats to tie into these holidays, depending on what your franchise offers. For example, highlight or offer lower prices on chocolate-covered cherries, candy with cherry filling, cherry ice cream or sundaes with a cherry on top for National Cherry Day on July 16th. Other upcoming food holidays to celebrate include National Ice Cream Day on July 18th, National Hot Fudge Sundae Day on July 25th, National Soft Ice Cream Day on Aug. 19th and National Banana Split Day on Aug. 25th.

Participate in Summer Outdoor Festivals and Events

With restrictions on gatherings being loosened, many areas are having outdoor summer festivals and events. You might have missed out on being able to take part in these last summer, but you can make up for it this summer. Look into outdoor festivals and events that are being held in your area this season, and sign up as a vendor. Setting up a stand or booth as a vendor means you can offer samples and sell your sweets to event attendees. This provides you with a good way to gain new customers and spread the word about your franchise.

Welcome New Residents

Summer is normally a busy time for moving, especially in this year’s booming housing market. With so many people buying or renting and moving into new homes or apartments, consider welcoming them to your area. Advertise or mail coupons or specials to new homeowners and tenants. This helps those who are new to the area learn about your franchise, so you don’t have to wait for them to discover it on their own. Those who are doing a local move will appreciate being able to enjoy a tasteful treat from their favorite franchise at a discount.

If you’re thinking of opening a candy or ice cream franchise this summer, please contact us today to learn more about River Street Sweets franchise opportunities.